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“A lot of people look at GIFs and see something fun and silly, but really what gets us up every day is that GIFs are a better way to convey thoughts, feelings and emotions at a time when attention has shrunk,” McIntosh said in an interview at Tenor’s San Francisco headquarters. Tenor, which launched on mobile, also says it powers more shares of the short, looping videos and animations than any other tool. However, Tenor now powers 300 million GIF searches daily (up from 200 million daily searches in February) through its mobile GIF keyboard and hundreds of integrations with communications apps like Apple’s iMessage, Google’s smart keyboard app Gboard, Facebook Messenger, Twitter, WhatsApp, LinkedIn, Slack, Discord and Kik.
![android gif keyboard app android gif keyboard app](https://media1.tenor.com/images/73741087fcf0f8796cd4111312d2694b/tenor.gif)
Tenor isn’t as well known as some big-name GIF engine competitors like Giphy, which has raised about $150 million in venture funding to date, most recently at an estimated valuation of $600 million.
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